考研英语核心词汇速成胜经Unit 27
一、真题文章（1994年text 2）
One hundred and thirteen million Americans have at least one bank-issued credit card. They give their owners automatic credit in stores, restaurants, and hotels, at home, across the country, and even abroad, and they make many banking services available as well. More and more of these credit cards can be read automatically, making it possible to withdraw or deposit money in scattered locations, whether or not the local branch bank is open. For many of us the "cashless society" is not on the horizon—it's already here.
While computers offer these conveniences to consumers, they have many advantages for sellers too. Electronic cash registers can do much more than simply ring up sales. They can keep a wide range of records, including who sold what, when, and to whom. This information allows businessmen to keep track of their list of goods by showing which items are being sold and how fast they are moving. Decisions to reorder or return goods to suppliers can then be made. At the same time these computers record which hours are busiest and which employees are the most efficient, allowing personnel and staffing assignments to be made accordingly. And they also identify preferred customers for promotional campaigns. Computers are relied on by manufacturers for similar reasons. Computer-analyzed marketing reports can help to decide which products to emphasize now, which to develop for the future, and which to drop. Computers keep track of goods in stock, of raw materials on hand, and even of the production process itself.
Numerous other commercial enterprises, from theaters to magazine publishers, from gas and electric utilities to milk processors, bring better and more efficient services to consumers through the use of computers.
二、译文
一亿一千三百万美国人至少每人拥有一张银行发行的信用卡。信用卡使其持有者在商场、饭店、宾馆、家中、国内、甚至国外都拥有信用，同时也能提供许多银行业务。随着越来越多的信用卡可以自动被读取，无论地方的银行分支机构是否在营业，人们在分散的各地去存钱和取钱都变得可能。对我们中的许多人来说，一个“没有现金的社会”已经不在那么遥远了——它已经到来了。
正当计算机给消费者提供这些便利的同时，它们也给商家提供了很多方便。电子收款机比简单的收款机能做的事情多的多。电子收款机能保留一个大范围的记录，包括谁卖了什么、什么时间卖的、以及卖给了谁。这些信息使得商家能够跟踪货物信息，通过了解什么商品正在被销售以及其销售的速度，商人们从而做出再次订货或将货物退还给供货商的决定。同时，计算机也能记录下营业的高峰时间，以及哪些雇员的工作效率最高，从而帮助雇主有针对性的做出人事的安排。这些记录还能显示促销活动针对的顾客群。也正是因为相似的原因，产品制造商也要依赖电脑。电脑分析的市场报告能帮助决定哪些商品是现在的重点，哪些将来要研发和哪些应该淘汰。电脑能够记录库存情况、手头原材料的多少，甚至生产过程本身。
从剧院到杂
责任编辑:zhaotingting
