阅读：六级四十天突破—讲义与笔记（7）

The competition among producers of personal computers is essentially a race to get the best, most innovative products to the marketplace. Marketers in this environment frequently have to make a judgement as to their competitors' role when making marketing strategy decisions. If major competitors are changing their products, then a marketer may want to follow suit to remain competitive. Apple Computer, Inc. has introduced two new, faster person computers, the Macintosh II and Macintosh SE, in anticipation of the introduction of a new PC by IBM, one of Apple' s major competitors.

　　Apple' s new computers are much faster and more powerful than its earlier models. The improved Macintosh is able to run programs that previously were impossible to run on an Apple PC, including IBM-compatible programs. This compatibility feature illustrates computer manufacturers' new attitude of giving customers the features they want. Malting Apple computers capable of running IBM software is Apple' s effort at making the Mackintosh compatible with IBM computers and thus more popular in the office, where Apple hopes to increase sales, Users of the new Apple can also add accessories to make their machines specialize in specific uses, such as engineering and writing.

　　The new computers represent a big improvement over past models, but they also cost much more. Company officials do not think the higher price will slow down buyers who want to step up to a more powerful computer. Apple wants to stay in the high price end of the personal computer marker to finance research for even faster, more sophisticated computers.

　　Even though Apple and IBM are major competitors, both companies realize that their competitor's computers have certain features that their own models do not. The Apple line has always been popular for its sophisticated color graphics, where-as the IBM machines have always been favored in offices. In the future, there will probably be more compatibility between the two companies' products, which no doubt will require that both Apple and IBM change marketing strategies.

25. Which of the following would be the best title for the passage?
A) Computers and the Knowledge Society.
B) Service industries in Modern Society.
C) Features and Implications of the New Era.
D) Rapid Advancement of information Technology

注：一个选项能概括每一段的内容或者大多数段的内容，即看每段首句。

主旨题的迷惑选项：末段内容、细节内容、加词缩小范围，减词扩大范围。

      A new era is upon us. Call it what you will: the service economy, the information age, the knowledge society. It all translates to a fundamental change in the way we work. Already we' re partly there. The percentage of people who earn their living by making things has fallen dramatically in the Western World. Today the majority of jobs in America, Europe and Japan (two thirds or more in many of these countries) are in the service industry, and th

责任编辑:joyyy